Chapter 13
Angles as the Unit of Intelligence
To make hypotheses reusable, teams need a shared unit.
That unit is the angle.
An Angle Is
Format-agnostic
Survives across channels
Can be tested repeatedly
Can be reused everywhere
One Angle
Meta Ads
Google Ads
Influencer Scripts
Landing Pages
PDP Narratives
Angles are the memory layer of growth.
Key Takeaway
Angles are the memory layer of growth.